Click2.ai® Apply for the grant

Mental Health ยท Behavioral Health Nonprofits  ·  Google Ad Grant Program

Google Ad Grants for Mental Health Nonprofits & Organizations

People search for mental health resources in moments of real need. The Google Ad Grant puts your crisis lines, counseling programs, and awareness campaigns at the top — at zero cost.

$10K
Free Monthly
$120K
Free Per Year
Full
Managed Service

[01] · Why This Fits

Why Mental Health Nonprofits Are a Strong Grant Fit

Mental health search demand has grown dramatically since 2020. People actively search for therapy access, crisis resources, support groups, and mental health awareness. Nonprofit organizations providing these services have a clear, compelling case for grant approval.

Crisis Line & Resource Searches

Searches like “mental health crisis help near me” and “mental health hotline” are high-intent, high-impact opportunities to connect people with your services.

Therapy & Counseling Access

“Affordable therapy near me” and “low cost mental health counseling” generate steady, high-converting traffic for nonprofit counseling programs.

Support Group Discovery

People searching for support groups — grief, addiction, eating disorders, PTSD — can be reached directly through targeted grant campaigns.

Awareness & Donation Campaigns

Mental health awareness and donation drives reach people already engaged with the cause — especially around Mental Health Awareness Month.

Mental health nonprofits with 501(c)(3) status typically qualify. Healthcare providers (hospitals, clinical practices) do not. Community mental health centers, crisis organizations, peer support nonprofits, and awareness charities are strong candidates.

Full eligibility requirements →

[02] · Campaign Types

What Mental Health Nonprofits Can Promote

Crisis & Hotline Campaigns

Reach people in acute need searching for crisis support. High-stakes, high-impact — and one of the most defensible grant use cases.

Program & Service Discovery

Help people find affordable therapy, support groups, community mental health centers, and peer programs when they search.

Awareness Campaigns

Promote mental health literacy, reduce stigma, and reach people searching for information about conditions, treatment, and local resources.

Donation & Volunteer Campaigns

Reach donors and volunteers searching to support mental health causes — a fast-growing giving category with strong search demand.

[03] · Get Started

Let’s Get Your Mental Health Nonprofit on Google.

Fill out our short form and we’ll assess your eligibility, review your website, and map out the campaigns that could reach the most people in need — within one business day.

Read next

Related guides.