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Nonprofit Services  ·  Google.org Ad Grant Program

Google Gives Eligible Nonprofits Up to $120,000 Per Year In Free Advertising.

Most nonprofits never use it. We make sure yours does.

$10K
Free Monthly Ad Budget
$120K
Free Annually
PPC
Ongoing Management Included
Apply for the grant Nonprofit services ›

[01] · The Opportunity

What Can the Google Ad Grant Help You Achieve?

Google's Ad Grant Program provides eligible 501(c)(3) organizations with up to $10,000 every month in free Google Search advertising. When people search for services, volunteer opportunities, or causes like yours, your nonprofit appears at the top — reaching more donors, volunteers, and the people who need your services most.

Goal 1

Increase Online Donations

Reach high-intent donors actively searching for causes like yours — people who are already ready to give.

Goal 2

Recruit More Volunteers

Connect with passionate people ready to sign up and take action today. Turn searches into sign-ups.

Goal 3

Promote Fundraising Events

Drive ticket sales, registrations, and awareness for every campaign — from galas to 5Ks.

Goal 4

Raise Awareness of Your Mission

Amplify your message to the communities and supporters who matter most, at zero media cost.

Goal 5

Help People Find Your Programs

Ensure the people who need your organization can find it immediately on Google, every time they search.

Check your eligibility → Do I qualify for the Google Ad Grant?

[02] · Why Most Nonprofits Miss Out

Why Most Nonprofits Don't Receive or Keep the Grant

Google has strict eligibility and compliance requirements. Many organizations are rejected — or lose the grant they already have — because of:

  • — Website compliance issues
  • — Incorrect Google Ads account setup
  • — Missing conversion tracking
  • — Poorly managed ad campaigns
  • — Failure to meet ongoing 5% CTR requirement

That's Where Click2.ai Comes In. We handle the entire process — from eligibility to ongoing management — so your team can stay focused on your mission.

See the 6 most common rejection reasons →

[03] · Our Complete Service

Everything Included — Nothing Left to Chance

✓ Google Ad Grant Eligibility Review
✓ Google for Nonprofits & Goodstack Verification
✓ Website Compliance Review & Recommendations
✓ Google Ads Account Setup
✓ Campaign Strategy & Ad Creation
✓ Conversion Tracking — Donations, Volunteers, Forms & Events
✓
Monthly Optimization & Compliance Monitoring Ongoing
✓
Performance Reporting Ongoing

Part of the complete nonprofit services suite from Click2.ai.

[04] · Our Simple 5-Step Process

Your Path to Live Ads

01

Free Eligibility Review

We determine if your organization qualifies — no obligation, no complexity, no wasted time.

02

Website Compliance

We prepare your website to meet Google's requirements — fixing structure, trust signals, and conversion paths.

04

Campaign Launch

Your Google Ads go live and begin reaching people actively searching for your mission.

05

Ongoing Management Included

We continuously optimize your campaigns, monitor compliance, and send you monthly performance reports.

[05] · Get Started

Turn Google's Free Advertising Into Greater Community Impact.

Complete our short onboarding form — your complimentary Google Ad Grant assessment starts within one business day. We'll walk you through exactly what's possible for your organization.

We'll show you:

  • → Whether your nonprofit qualifies
  • → What's preventing approval (if anything)
  • → How to maximize the full $120,000 annual advertising grant
Apply for the grant → See the full service ›

Vertical guides

Guides by nonprofit type.

Eligibility nuances, campaign types, and what to watch out for — specific to your kind of organization.

Read next

Related Google Ad Grant guides.