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Domestic Violence · Safe Haven Organizations  ·  Google Ad Grant Program

Google Ad Grants for Domestic Violence Nonprofits & Shelters

People reaching out for help, donors looking to make a difference, advocates searching for meaningful service — the Google Ad Grant connects all three to your organization.

$10K
Free Monthly
$120K
Free Per Year
Full
Managed Service

[01] · Why This Fits

Why DV Nonprofits Are a Critical Grant Use Case

Google Search is often the first place someone turns when seeking help, resources, or a safe way out. Grant campaigns reaching those searches — designed thoughtfully around sensitive topic policies — have some of the highest community impact of any nonprofit use case.

Crisis & Safety Resource Searches

People searching for “domestic violence shelter near me,” “help escaping abuse,” and “safe house for women” need to find your organization immediately.

Hotline & Support Line Visibility

Hotline searches are among the most time-sensitive grant use cases. Reaching someone searching for a crisis line can be life-changing.

Donor & Awareness Campaigns

Domestic violence causes attract passionate donors. Awareness campaigns and fundraising searches connect supporters to your mission.

Volunteer & Advocate Recruitment

Reach trained advocates, legal volunteers, and community supporters searching for meaningful ways to help.

Domestic violence nonprofits with 501(c)(3) status qualify. Google's Ad Grant allows crisis resource and shelter service campaigns. Sensitive topic restrictions apply — ad content must be supportive and non-exploitative. Click2.ai designs all campaigns with these policies built in.

Full eligibility requirements →

[02] · Campaign Types

What DV Nonprofits Can Promote

Crisis & Safety Campaigns

Connect people in danger with immediate resources — shelter, hotlines, legal assistance, safety planning. The most time-critical grant use case.

Legal & Support Service Campaigns

Reach survivors searching for legal aid, restraining orders, housing assistance, and counseling referrals.

Donation & Awareness Campaigns

Reach donors and supporters searching to help. DV awareness campaigns perform especially well in October (DV Awareness Month).

Volunteer & Training Campaigns

Recruit trained advocates by reaching people searching for meaningful service in your community.

[03] · Get Started

Let’s Make Sure People Can Find Your Organization.

Fill out our short form and we’ll confirm eligibility, review your website, and design campaigns that prioritize reaching people in need — with full attention to Google’s sensitive topic policies.

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